Before Bayer Leverkusen’s match against VfL Bochum last Wednesday evening, fans also marvelled at an advertisement by Wuppertaler SV.
WSV “returns the favour” with Bayer Leverkusen advert.

Before Bayer Leverkusen’s match against VfL Bochum last Wednesday evening, fans also marvelled at an advertisement by Wuppertaler SV.

Wuppertaler SV is doing well in the Regionalliga West in sporting terms. But spectator interest leaves much to be desired.

The third-placed team in the Regionalliga West welcomes just 1,845 fans to its home games at the Stadion am Zoo. “We can’t do more than provide sporting arguments. It is clear that we are not satisfied with the interest. We cordially invite all Wuppertal fans to come and support our team,” said WSV sports director Stephan Küsters many times in the past.

These words do not seem to have found a proper hearing in Wuppertal. The WSV is now breaking new ground. In Leverkusen, a good 30 kilometres away, visitors to the Bundesliga match between Bayer and VfL Bochum could now see an advertisement for Wuppertaler SV on an information screen in front of the BayArena.

“Pure football only 30 kilometres as the crow flies,” reads the ad, which can be seen 480 times a day for ten seconds each until Sunday, 29 January. It is a campaign by the Wuppertal media department. This is reported by the “Westdeutsche Zeitung”.

The action is to be seen with a wink of the eye, of course. Our media department did a great job, though, because everyone understands this little tease. It was important for us to stand up to them and draw attention to the WSV. We succeeded impressively

Christian Knappmann

According to “WZ” information, the ad, which costs 2200 euros according to the tariff from Werbeflix.de, comes from the WSV’s circle of supporters and fits in with the regional league club’s new approach to marketing Wuppertaler SV better and more visibly.

“Of course, the campaign is to be seen with a twinkle in our eyes. Our media department did a great job, though, because everyone understands this little tease. It was important for us to stand up to them and draw attention to the WSV. We succeeded impressively,” Christian Knappmann, WSV office manager, told RevierSport.

The small WSV spike in and towards Bayer Leverkusen can also be traced back to a Bayer campaign in Wuppertal nine years ago, in 2014. In 2014, the Bundesliga team advertised – among other things on the suspension railway – in Wuppertal with the slogan “Top football only 30 kilometres away”. Now the WSV “revenge” in Leverkusen: “Pure football only 30 kilometres away as the crow flies”.

Wuppertaler SV is doing well in the Regionalliga West in sporting terms. But spectator interest leaves much to be desired.

The third-placed team in the Regionalliga West welcomes just 1,845 fans to its home games at the Stadion am Zoo. “We can’t do more than provide sporting arguments. It is clear that we are not satisfied with the interest. We cordially invite all Wuppertal fans to come and support our team,” said WSV sports director Stephan Küsters many times in the past.

These words do not seem to have found a proper hearing in Wuppertal. The WSV is now breaking new ground. In Leverkusen, a good 30 kilometres away, visitors to the Bundesliga match between Bayer and VfL Bochum could now see an advertisement for Wuppertaler SV on an information screen in front of the BayArena.

“Pure football only 30 kilometres as the crow flies,” reads the ad, which can be seen 480 times a day for ten seconds each until Sunday, 29 January. It is a campaign by the Wuppertal media department. This is reported by the “Westdeutsche Zeitung”.

The action is to be seen with a wink of the eye, of course. Our media department did a great job, though, because everyone understands this little tease. It was important for us to stand up to them and draw attention to the WSV. We succeeded impressively

Christian Knappmann

According to “WZ” information, the ad, which costs 2200 euros according to the tariff from Werbeflix.de, comes from the WSV’s circle of supporters and fits in with the regional league club’s new approach to marketing Wuppertaler SV better and more visibly.

“Of course, the campaign is to be seen with a twinkle in our eyes. Our media department did a great job, though, because everyone understands this little tease. It was important for us to stand up to them and draw attention to the WSV. We succeeded impressively,” Christian Knappmann, WSV office manager, told RevierSport.

The small WSV spike in and towards Bayer Leverkusen can also be traced back to a Bayer campaign in Wuppertal nine years ago, in 2014. In 2014, the Bundesliga team advertised – among other things on the suspension railway – in Wuppertal with the slogan “Top football only 30 kilometres away”. Now the WSV “revenge” in Leverkusen: “Pure football only 30 kilometres as the crow flies”.