Fc 08 Homburg is in the second round of the DFB Cup and has come up with a special marketing campaign for it: A condom manufacturer becomes sleeve sponsor.

FC 08 Homburg caused a stir in the first round of the DFB Cup. The club from the Southwest Regional League defeated Bundesliga team Darmstadt 98 and was the only amateur club to make it to the second round, where Greuther Fürth awaits.

With just under two weeks to go before the clash (October 31), Homburg are once again causing a stir – with the presentation of a new sleeve sponsor. They will be playing in the DFB Cup with the logo of the condom brand “Billy Boy”. “We hope that the fans of FC 08 Homburg will stand by our side and, of course, in particular that our Homburg ‘Billy Boys’ will bring the positive energy resulting from this campaign to the pitch and shoot us into the round of 16 of the DFB Cup,” says treasurer Joachim Burgardt.

For the club, the special jersey is a marketing coup with a nostalgic aftertaste. After all, Homburg already advertised for a condom manufacturer in 1988. Back then, “London” (short for the “London Rubber Company) adorned the jersey chest of the first-division promoted team.

This went down in the history of the Bundesliga, according to the Homburg team. Today, the jersey hangs in the soccer museum in Dortmund. It was there that those responsible saw it during the draw for the second round – and came up with the idea of reissuing it.

In the 1980s, however, the German Football Association (DFB) did not approve of the Saarlanders’ jersey advertising. That has since changed: “Our thanks also go to the DFB, which immediately granted our request and even described the request as historic,” they write in a statement.

Meanwhile, Alexander Strümann, Brand Manager at Billy Boy, explains, “Football, with its far-reaching stage and emotional connection, offers a unique platform to bring social issues to the fore. Billy Boy, as an innovative company dedicated to sexual education and contraception, not only wants to support FC 08 Homburg, the supposed underdog on the pitch, but at the same time send an important message to a broad audience. “