Second division football club Fortuna Düsseldorf have further extended their economic realignment with new shirt sponsor Targobank.
Two weeks after unveiling a ticket revolution with initially three home games with free admission in the coming season, the club has a new sponsor on its jerseys for the next five years in the form of the credit institution. The Düsseldorf-based company replaces long-time predecessor Henkel.
Targobank is also one of the four partners who will support the “Fortuna for all” project with a financial volume of 45 million euros for the next five years and, after the pilot phase in the new season, want to make all home matches possible with free admission in the future.
The financial contributions for the bank’s lettering on the jersey are included in the total volume of 45 million euros, he said.
“This is the biggest jersey deal in the club’s history,” emphasised Fortuna’s CEO Alexander Jobst on Wednesday at the presentation of the new partner. He added that this would give the club long-term planning security. The other partners for the new model over the next five years are Provinzial Insurance, the American information technology company Hewlett Packard Enterprise and the Common Goal initiative.