Borussia Dortmund’s new Cup jersey has not yet been officially unveiled, but is already causing displeasure. Homage to BVB’s successes
It’s hard to know what to look at first. The upper part still looks coherent, with subtle black stripes on the usual yellow undertone, the logo of supplier Puma, the club crest with the two stars, and the large advertisement of main sponsor Evonik underneath. But then the chaos begins: stripes criss-cross, sometimes thicker, sometimes thinner. Sometimes blurred at the end, sometimes straight through. It looks like randomly assembled pieces of fabric – and yet this is exactly what Borussia Dortmund’s new Cup jersey is supposed to be
The jersey is currently on sale for 89.95 euros on the Galeria Kaufhof website. The jersey can be purchased there in sizes S to 3XL. BVB has not yet officially unveiled the new design and it is not yet on sale in the fan store, but the first photos have been circulating the web for days.
The reason for the colour chaos: the design is a combination of different jerseys from successful BVB years: the home jersey from the 2016/17 season (DFB Cup victory) and the jersey from the 2017/18 season. The 2012/13 Champions League season (stripes at the bottom right) is also immortalized, while the stripes to the left with a black border are reminiscent of the outfit from the 1996/97 Champions League victory.
While the 2024/25 home jersey, which made its first appearance at the season finale, has a rather simple design, the Cup jersey has a lot more to it. Despite the memories of BVB’s successes, this was less well received by the fans. There is a lot of criticism of the new jersey on social networks. “Show me a bigger downgrade”, is one of the comments alongside a photo of the Cup jersey from the previous season and the presumably current one.
BVB had already caused trouble with the Cup jersey once before: “If you don’t honor the crest, you’re not worthy of Borussia.” There had already been an outcry in 2022 under this motto when supplier Puma omitted the club logo from the Cup jersey – an affront to the fan scene, the Ultras vented their anger with a banner in front of the office. The criticism was well received, BVB apologized, as did Puma, and the crest was subsequently added