Stadium Sponsorship Project – How It Got Started at RWO

100 Years of the Niederrhein Stadium. To ensure the RWO stadium remains free of commercial naming rights in the future, the Stadium Sponsorship Project was launched.

Rot-Weiß Oberhausen presented its vision for the year 2030 a few weeks ago. By then, RWO aims to be among the top 50 teams in the country.

To achieve this, RWO must be playing in the 3rd Division by then. Promotion will be difficult this season, as with nine matchdays remaining, the team is in second place, but the leader, Fortuna Köln, holds an eight-point lead.

The stadium sponsorship project was also mentioned during the presentation of the goals. Through these sponsorships, members, fans, sponsors, and soccer fans from all over Germany can become part of the Niederrhein Stadium.

A statement from RWO read: “RWO offers an attractive package for fans, members, and individuals as part of a stadium sponsorship. A sponsorship runs for a period of five years and costs 19.26 euros per half-year (a one-time payment of 192.60 euros). A corporate package is available for companies, sponsors, and commercial partners. This costs 1,926 euros for the entire five-year term and can be paid either as a one-time payment or in five annual installments of 385.20 euros each.”

The project is now underway, and the Kleeblätter have taken stock of the initial results. Already in the first week, 30 companies decided to take on a sponsorship, thereby showing their support for preserving the stadium’s traditional name.

At the heart of the anniversary campaign is the idea of keeping the Niederrhein Stadium free of commercial naming rights in the future as well. Instead, through the stadium sponsorships, RWO is offering an innovative participation model that allows fans, members, companies, and supporters to become part of the stadium’s history.

In a statement, the club writes: “The strong response already in the initial phase underscores the deep connection regional companies have with Rot-Weiß Oberhausen and the Niederrhein Stadium. The campaign impressively demonstrates how tradition, community, and innovative ideas can be combined.”