Windhorst successor: 777 Partners new Hertha investor

Football Bundesliga club Hertha BSC has found a successor after the exit of investor Lars Windhorst. It is an investment firm from the USA.

The crisis-ridden Bundesliga football club Hertha BSC has found a successor for investor Lars Windhorst. As the club announced on Saturday before the match against FSV Mainz 05 after long negotiations, 777 Partners will take over all shares in Hertha BSC GmbH & Co. KGaA previously owned by Windhorst and his company Tennor Holding (64.7 percent).

According to kicker information, 777 Partners, a private investment firm based in Miami, will initially invest a total of 100 million euros in the club. In addition, the new investor will receive two seats on the Berliner’s supervisory board as well as on the company’s advisory board.

“This is a forward-looking step for Hertha BSC,” said President Kay Bernstein: “This strategic partnership helps us to further advance the restructuring process and the economic consolidation of Hertha BSC. Therefore, we are happy to welcome 777 Partners to the Hertha family.”

“We have the utmost respect for the way football is structured in Germany and look forward to working with all stakeholders to help Hertha reach its full potential,” announced Josh Wander, Founder and CEO of 777 Partners.

Already the seventh club for 777 Partners

The investment of the US-Americans is bitterly needed for the Berliners. The club’s professional division closed the 2021/22 financial year with a deficit of 79.75 million euros, and in previous years the Berliners also managed beyond their means – despite the 375 million euros invested by Windhorst.

The Bundesliga club is already the seventh football club in which the company 777 Partners has invested. The US-Americans also have stakes in Genoa FC in Italy, Vasco da Gama in Brazil, Standard Liege in Belgium, Red Star FC in France, Sevilla FC in Spain and Melbourne Victory FC in Australia.